Global brand · marketing · growth — London
Michelle Sadlier
Brand worlds, built
at the scale of a house.
Nineteen years carrying the brand narrative of luxury houses — most recently Director, Global Brand Marketing & Retail Activation at ZEGNA, governing more than €50 million of global marketing investment across EMEA, the Americas and APAC.
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The next chapter
Now advising luxury, retail and consumer leaders through moments of transformation — and open to the right permanent brief: a house with a story worth carrying, and the ambition to carry it properly.
Brand articulation, positioning and go-to-market — aligning creative direction with commercial growth across established organisations and emerging ventures.
- €50M+ Global marketing investment governed
- +33% Hunter outerwear growth, year on year
- 4 Promotions across the ZEGNA transformation
- 1 NYSE listing carried by the brand narrative
- 3 Regions in one rhythm: EMEA, Americas, APAC
- 21 Runway worlds, from London to Dubai
Selected worlds
The work, at full scale
FW24 · Milan
The Cashmere Chamber
Oasi Cashmere made physical — a mountain of raw fibre as the centrepiece of the house's most ambitious show statement.
SS26 · Dubai
An Oasis at Dubai Opera
A global fashion moment built as an entire brand world — runway, place, community and retail activation in one gesture.
December 2021 · New York
The NYSE Listing
A century-old house translated for its most public new chapter — the brand narrative carried into the listing itself.
SS19 · Milan
The Mirrored Causeway
Runway as horizon — a reflective walkway carrying the collection through the heart of the city at dusk.
SS20 · Milan
The Falck Steelworks
Industrial heritage reclaimed — a decommissioned steelworks opened to the public as a runway and a promise of renewal.
2014–2015 · London
Hunter at Fashion Week
Four shows that turned a British bootmaker into a digital fashion protagonist — content escaping the room in real time.
The full runway record · 2014 — 2026
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SS26 · ZEGNA
Dubai Opera
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FW25 · ZEGNA
The Wool Meadow
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SS25 · ZEGNA
Metal Flax
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FW24 · ZEGNA
The Cashmere Mound
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SS24 · ZEGNA
The Linen Bales
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FW23 · ZEGNA
The Cashmere Chamber
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SS23 · ZEGNA
The Mill Rooftop
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FW22 · ZEGNA
Oasi to the Duomo — film
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SS22 · ZEGNA
The Masino Maze — film
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FW21 · ZEGNA
The Cutaway Building — film
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SS21 · ZEGNA
The Rooftop Film
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FW20 · ZEGNA
The Ribbon Cube
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SS20 · ZEGNA
The Falck Steelworks
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SS19 · ZEGNA
The Mirrored Causeway
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FW19 · ZEGNA
The Timetable Columns
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SS18 · ZEGNA
Tangerine Gravel
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FW18 · ZEGNA
Artificial Snow
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SS16 · HUNTER
Camp Hunter
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AW15 · HUNTER
The Waterfalls
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SS15 · HUNTER
The Mirrored Baths
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AW14 · HUNTER
The Flooded Birch
Career
Nineteen years, one narrative
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2026 — now
Independent Strategic Advisor
SADLIER · London
Advising luxury, retail and consumer leaders through moments of transformation — sharpening the story, the position and the path to growth.
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2024 — 2025
Director, Global Brand Marketing & Retail Activation
ZEGNA · London & Milan
Led global marketing and communications strategy, authored the CMO operating guidelines and governed more than €50 million across campaigns, partnerships, creative, localisation and innovation.
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2021 — 2024
Global Brand Marketing & Content Director
ZEGNA · London & Milan
Steered the brand narrative through the December 2021 NYSE listing and commissioned cultural work with Robert De Niro, Luca Guadagnino and William Chan, alongside the ZEGNA × Real Madrid partnership.
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2019 — 2021
Global Head of Brand Marketing & Content
ZEGNA · London & Milan
Set global marketing strategy from HQ to local markets, connecting seasonal creative, ecommerce, media and digital partnerships across EMEA, the Americas and APAC.
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2017 — 2019
Global Head of Brand Marketing & Innovation
ZEGNA · London & Milan
Joined a heritage house at the start of a defining evolution — building the integrated brand and digital framework that would carry the next eight years.
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2014 — 2017
Global Head of Brand & Digital Innovation
HUNTER · London
Turned a British icon into a digital fashion protagonist: a four-show London Fashion Week chapter, platform firsts and the Rain Starts Play campaign that lifted outerwear sales by 33% year on year.
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2012 — 2014
Global Social Media Manager
NET-A-PORTER · London
Led global social strategy, launched the company's first paid performance and Meta beta programmes, and created the social foundations behind The Net Set.
Earlier
- 2011 — 2012 Karla Otto First digital hire
- 2011 British Fashion Council London Fashion Week, Somerset House
- 2010 Storyful Early journalist & producer
- 2008 — 2010 Bryan Morel PR Fashion & art communications
- 2007 — 2008 Louise Kennedy Where the story started
Education
- HDip, Journalism & Media Communications Griffith College Dublin · 2008
- Fashion Journalism London College of Fashion · UAL · 2008
- BA, Media & Marketing Communication Dublin Business School · 2005
Campaigns & recognition
Culture, commissioned
- Campaign Defining Moments ZEGNA × Robert De Niro
- Film & culture All The World's A Stage Luca Guadagnino × William Chan
- Partnership ZEGNA × Real Madrid A global house meets a global club
- Platform The Net Set NET-A-PORTER's social foundations
Covered and recognised by
- The New York Times
- Forbes
- Vogue
- Digiday
- Meta
Films
The moving record
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Runway · 2025
ZEGNA in Dubai
A global fashion moment built as an entire brand world — runway, place, community and retail activation.
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Brand film · 2021
ZEGNA lists on NYSE
The narrative of a century-old house translated for its most public new chapter.
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Brand platform
Born in Oasi Zegna
Heritage, traceability and place brought together as a contemporary global story.
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Four shows · 2014–2015
Hunter at LFW
Runway content escaped the room: second-screen storytelling, real-time edits and a live UK-wide broadcast.
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Contact · ${contact.location}
Contact Michelle Sadlier
Giving heritage houses a voice the next generation answers to.
Now advising on transformation and growth assignments across luxury, retail and consumer — and open to the right permanent brief.